While streetwear has ruled fashion for the last decade, there's a growing return to tradition—especially in the world of sport. Certain athletic pursuits, once reserved for the elite, are re-emerging with fresh energy, driven by fashion, nostalgia, and a renewed appreciation for rituals. These are the so-called “old money sports”—steeped in history, exclusivity, and understated elegance.
At Secret Society Studio, we take design inspiration from these refined worlds, translating their timeless codes into contemporary uniforms and clubwear. Here are five old money sports gaining cultural traction and influencing how we dress today.
1. Polo
Often associated with royalty, polo is a sport where uniforms truly matter. From the structured team jerseys to the leather gear, every detail reflects heritage. The sport’s colour palette—deep greens, burgundy, navy, and white—has influenced luxury brands and inspired entire capsule collections. More than a game, polo represents tradition, grace under pressure, and social stature.
2. Equestrian
Dressage, showjumping, and fox hunting bring with them a clear visual code: jodhpurs, tailored jackets, polished boots, and crested helmets. This sport embodies the blend of functionality and elegance. The equestrian influence is everywhere—from modern streetwear silhouettes to the resurgence of riding boots in fashion editorials.
3. Rowing
Rowing clubs are rich in tradition, especially across the UK. From Henley Regatta to Oxford’s storied crew rivalries, this sport has defined club style for decades. The classic striped blazers, vintage sports crests, and structured crewneck jumpers continue to inspire branding today. The aesthetics are clean, loyal, and layered with meaning.
4. Fencing
Not the most commercial sport, but one of the most stylistically powerful. Fencing’s all-white uniforms, precision, and honour-based rituals make it deeply symbolic. Its look has inspired monochrome fashion trends and under-the-radar merch collections for independent fencing clubs across Europe.
5. Clay Shooting / Sporting Lifestyle
Typically set in countryside estates, clay shooting is rooted in formality and etiquette. Waxed jackets, wool caps, high boots, and earthy tones define its wardrobe. Today, these elements show up in the growing trend of “quiet luxury”—garments that signal wealth through material and fit, not logos.
These sports may not dominate your newsfeed, but they shape the way style-minded individuals express club identity and personal taste. More than just hobbies, these activities carry an entire universe of design language—from tailored outerwear to exclusive crests and limited-edition uniforms.
In a world where everyone is looking for meaning and legacy, old money sports offer both. They’re a bridge between performance and heritage, and they provide a wealth of inspiration for clubs, creatives, and brand builders.
Inspired by Legacy? Let’s Build Your Uniform
Secret Society Studio can help you translate these timeless sports into your own branded collection. Choose your base garments, pick a palette, and launch with heritage in mind.
